NEPTUNE ORIENT LINES LIMITED (the "Company") is a Public Company Limited by Shares, incorporated on 30 December 1968 (Monday) in Singapore. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Our Panama Hub serves as a direct link from the Middle East, Asia & Europe into all other destinations. [2] He relinquished his appointment as the Chief of Army on 1 April 2003 and succeeded Lim Chuan Poh as the Chief of Defence Force (CDF). 1987) Copy Citation. Elias, R. (2004). Neptune Orient Lines. (Call no. NOL not only more than doubled in size, it also expanded its operations worldwide--with APL's prized cross-U.S. railway-based logistics link helping the company complete an around-the-world service operation. The float brought S$155.7 million in net proceeds, some of which was used to purchase new bulk carriers and container vessels, as well as the NOL Building on. By 2000, NOL was once again posting profits. Neptune Orient [] [13], On 7 July 2020, CMA CGM announced a restructuring of its services in the Asia-Pacific region. [citation needed], Restructuring to CMA CGM Asia Pacific Limited, "NOL appoints new CEO, CFO amid takeover by France's CMA CGM", "Unaudited Financial Information For the Year Ended 27 December 2013", "NOL to be delisted after France's CMA CGM crosses 90% ownership threshold", "CMA CGM Group Reorganizes Transpacific Trade Focusing APL on US Flag", "CMA CGM drops APL brand in transpacific trade", "5 Things You Should Know About Neptune Orient Lines | The Motley Fool Singapore", "Ng Yat Chung takes over as NOL's CEO from Oct 1", "NOL sells APL Logistics to Kintetsu for $1.2 billion | JOC.com", "NOL did not adapt fast enough, says CEO", "Shipping firm CMA CGM upbeat as profits rise again", "CMA CGM Group reinforces Singapore as its Asia-Pacific regional hub", List of largest container shipping companies, https://en.wikipedia.org/w/index.php?title=Neptune_Orient_Lines&oldid=1113233539, Singaporean companies established in 1968, Companies formerly listed on the Singapore Exchange, Multinational companies headquartered in Singapore, Articles with dead external links from October 2017, Articles with permanently dead external links, Short description is different from Wikidata, Articles with unsourced statements from July 2021, Creative Commons Attribution-ShareAlike License 3.0. The deal was cast as a strategic move: NOL could leverage on CMA CGMs global position to maintain its relevance in the industry, and to gain key competitive advantages. In the mid-1970s, NOL's managing director was Goh Chok Tong, who went on to become Singapore's second Prime Minister.[7]. It also kept a tight rein on costs and yield management. It also invested in land-side terminal infrastructure in the US in the early 1980s, and later worked with KSC and OOCL to extend its reach there. This prompted the company to revamp its fleet with the purchase of new fully cellular vessels, and the conversion of existing semi-containerships into fully cellular vessels.10In 1975, NOL formed the Asian Container Europe (ACE) consortium with Orient Overseas Container Line (OOCL), Kawasaki Kisen Kaisha Ltd (K Line) and Franco-Belgian Services; Korean Shipping Corporation (KSC) and Cho Yang joined two years later. Set up in 1968, NOL bought its first ship, the Neptune Topaz, the following year. This page was last edited on 25 October 2022, at 23:21. The effects of the Depression, coupled with losses from the wreck of one of its vessels in 1937, brought the Dollar company to bankruptcy in 1938. Neptune Orient Lines shares last traded at $3.68, with a volume of 900 shares traded. Beyond boundaries: The first 35 years of the NOL story. Logistics, including the company's supply-chain management and overland container rail transportation services in the United States, added 15 percent to the company's sales. A subsidiary of Temasek Holdings, it wholly owns shipping company American President Lines, now known as APL and its sister logistics arm APL Logistics. Singapore: Neptune Orient Lines, pp. Chan, R. (2009, June 3). NOL continued to expand and diversify: In the early 1990s, NOL moved into the lightering business by building up its fleet of oil and petroleum product tankers, and set up a lightering company called American Eagle Tankers (AET).15Acquisition of APL and subsequent lossesIn 1997, NOL made global headlines with its US$825 million acquisition of the then nearly 150-year-old shipper American President Lines (APL). Supporting this growth was the expansion of the company's container stock, which topped 450,000 containers in service. Elias, R. (2004). Elias, R. (2004). The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. The opening of the Panama Canal in 1912 presented opportunity for U.S. shipping companies; yet because railroad operators were prohibited from providing shipping through the canal--to discourage the formation of a monopoly--Pacific Mail was locked out of use of the canal. The GATX acquisition also brought the company an online logistics subsidiary, Direct Logistics. It was envisaged that the company would support Singapores industrial development by carrying a share of the nations trade at fair freight prices, and maintain a supply line of essential cargoes, especially during times of crisis. [12] After the sale, Ng stayed on as Special Advisor from June 2016 to May 2017. Government subsidies enabled Pacific Mail to increase the frequency of its service and to add newer and more modern ships, including an order of 11 new ships delivered in 1873. As Jacobs stated in a company press release, "This is the third of the three steps we identified to take the company into the future. This is known as the problem identification stage. All rights reserved. Aspinwall set up the Pacific Mail Steamship Company that year; the following year, the company got an added boost when, with overland routes blocked by heavy snow, the 49ers rushing to the California Gold Rush were forced to take passage on Pacific Mail ships. : RSING 338.7613875095957 ELI)8. Neptune Orient Lines Limited (NOL) was a Singaporean container shipping company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. [13][10] On 12 October 2017, Ng announced a retrenchment exercise. #06-00 119962 Singapore Telephone: (65) 278-9000 Fax: (65) 278-4900 http://www.nol.com.sg Statistics: Public Company Incorporated: 1968 Employees: 8, 734 Sales: S$8.51 billion (US$4.74 billion ) (2001) Stock Exchanges: Singapore New York Frankfurt Ticker Symbol: NEPS It also promised some salvation for shipping companies staring down a new threat--the inauguration of the first passenger jet service by Pan American Airlines in 1958. Neptune Orient Lines Neptune Orient Lines. However, the profitability did not last long: A cyclical downtown in 2001 led to a plunge in freight rates, which in turn pushed the shipping industry into a recession. The NOL name was retained for the holding company, which was listed on the Singapore Exchange and was well known to its investors. Limited of diversity in services provided 2. As an alert notification; To use this feature, make sure you are signed-in to your account; In 1998, during the Asian economic crisis, NOL saw losses mount to US$460 million, while its debt was more than US$4 billion. Container-based shipping had by then become the dominant mode of shipping goods. (Call no. As a result, the company recorded its worst-ever results with a net loss of US$330 million in 2002. Neptune Orient Lines's current Enterprise Value is 2,247 Mil. Neptune Orient Lines. : RSING 338.7613875095957 ELI)17. [3][4] On 1 October 2020, NOL was restructured into a regional hub and was renamed to CMA CGM Asia Pacific Limited. Beyond boundaries: The first 35 years of the NOL story. This occurred when NOL was under the leadership of Goh Chok Tong, who had joined the company in 1973. Let us start the Neptune Orient Lines SWOT Analysis: For Neptune Orient Lines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The Neptune Theatre Restaurant was a well-known restaurant and theatre in Singapore that was in business from the 1970s Goh Chok Tong (b. In November 1969, the government transferred ownership of NOL to Temasek Holdings.4Then-Finance Minister Goh Keng Swee was the key decision-maker in the planning and establishment of the company, including issues regarding leadership and trade routes. In 2003, NOL returned to profitability with a record US$429 million gain. Elias, R. (2004). learn how over 7,000 companies got started! Among the assets sold was Stacktrain, bought by Pacer International for US$315 million. While Neptune Orient Lines was incorporated only in 1968, its largest component, APL, carried its history back to the mid-19th century. Singapore: Neptune Orient Lines, pp. : RSING 338.7613875095957 ELI)14. Updated Dec. 7, 2015 10:04 am ET. Many analysts regarded it as an expensive acquisition, but it gave NOL access to APLs network of logistics support, terminals, stacktrains and agencies in the US and abroad, as well as its well-developed assets and brand name as a shipper.16 In fact, after the acquisition, NOL operated under the APL name.17As the acquisition of APL was funded through debt, and was completed amid the Asian financial crisis and an intermodal stacktrain crisis in the United States, NOLs profits took a dive. : RSING 338.7613875095957 ELI)2. Principal Competitors: A.P. Retrieved from Factiva via NLBs eResources website: http://eresources.nlb.gov.sg/27. (Call no. Neptune Orient Lines, Ltd. United States Court of Appeals, Ninth Circuit. Source. Neptune Orient Lines Limited Annual Report 2015 1. Makcik Chased Out Chinese Tenant and Yelled Racist Remarks at Her NUS Graduate Tried to Protest Death Penalty During Graduation Ceremony Gay Rights Activist Remy Choo Wants More Than Just To Tear Up 377A, Wants Gay Rights in Schools, Housing, and Media Woman Seeks Justice for Dog Hit By Driver On Upper Paya Lebar Road, Netizens Blame Woman For Letting Dog Out Instead Boy Injures Eyes of Two . Chan, R. (2008, October 14). Rumi Hardasmalani. After registering a profit of US$83 million in 2008, the carrier swung into a record loss of US$741 million in 2009. (Call no. [3], After leaving the military, Ng joined Temasek Holdings and was rotated in the company: Head of Energy & Resources; Co-Head of Australia & New Zealand & Co-Head of Strategy; Senior managing director. Retrieved 2016, March 18 from Neptune Orient Lines website: http://www.nol.com.sg/wps/portal/nol/!ut/p/z1/tVJNc8IgEP01ORqo5IP0lmbUWqv2Y6KGi0MSTNIhEAPV9t-XtMfWOM5YDgwLbx9v3y4gYAOIoIeqoLqSgnITJ8Tb4tCBk8iB93Bq9unobhwt5tFwNvbBug8ARz4gp5-XT6g_v_ugy4cnVgjBChBAMqEbXYJESK5K2rI8k0IzoXmVWlDpQSbrWgpzpIOmZUq1jDOqmLIg9nAwdCF0aB74Xo4wy4LdLmBBnvm5H-COvcmqHCRnkQ99pXaVGC-rt_2ehEZwp-9Dg80_KF53mvtN7weEXj_gu6vn-mLcKLhMf0YoFCnCBSAt27GWtfZ7a65LrRt1a0ELHo9Hu5Cy4Mw2dduqsOBfWaVUxrFfYJCYEfK3q8cIexM0957xKoDTm1kcL2eRG2IfvF7QxX6yJboimQOvSeZdk8y9iKyp47jGyOWHZvSCPxE_1PV2sRjQFEPkNsUX3yLolw! (Call no. Core business. Founded in 1968. Summary. 89, 9192. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Temasek to sell entire NOL stake for S$2.3b. The threats in the SWOT Analysis of Neptune Orient Lines are as mentioned: 1. 20 May 1941, Singapore) was Singapores second prime minister (PM), serving in the office from 28 Goh Keng Swee (Dr) (b. Neptune Orient Lines Limited (NOL), a subsidiary of CMA CGM SA, is a provider of shipping and transportation services. Over 11,000 staff across 330+ offices in over 110 countries 2. Shipping, both containers and tankers, represents by far the largest share of the company's revenues, accounting for 72 percent of the company's sales of nearly US$4.75 billion in 2001. 1968 ( 54 years old in 2022 ) Neptune Orient Lines is Marine in Singapore that focus on logistics services business. The article below lists the Neptune Orient Lines SWOT, competitors and includes its target market, segmentation, positioning & USP. [5] [6] The first ships that NOL acquired were Neptune Topaz and Neptune Zircon two heavy-lift ships from the Hansa Line in May and July 1969 respectively. The board una. Ng was succeeded by Gerald Yong, former CapitaLand CEO (Special Projects). (2004, September 30). Find the perfect Neptune Orient Lines Ltd stock photos and editorial news pictures from Getty Images. Updated December 8, 2015 SINGAPORE Temasek Holdings has agreed to sell its entire 67 per cent stake in Neptune Orient Lines (NOL) to France's CMA CGM, the world's third-largest container. Many problems arose from its dealings with the Far-East Freight Conference (FEFC), which controlled majority of the trade, including setting freight rates and the ports a line could visit. Elias, R. (2004). Here are the weaknesses in the Neptune Orient Lines SWOT Analysis: 1. [15] Under his leadership, SPH's revenue had fallen from S$1,032 million in 2017 to S$865 million in 2020. The Most Exalted Order of Paduka Keberanian Laila Terbilang (1st Class), Brunei, in 2005. Neptune Orient Lines (2011-2017) Ng . The float brought S$155.7 million in net proceeds, some of which was used to purchase new bulk carriers and container vessels, as well as the NOL Building on Alexandra Road.12In 1986, due to a slump in the shipping industry, NOL experienced its first loss of S$60.1 million in nearly a decade. Temasek to sell entire NOL stake for S$2.3b. Beyond boundaries: The first 35 years of the NOL story. Neptune Orient Lines Limited Address: 456 Alexandra Rd. 19 Customer reviews. At that time, NOL began preparing to boost its logistics component, which it viewed as its major growth area. Beyond boundaries: The first 35 years of the NOL story. The Metropolis, 9 North Buona Vista Drive, This page was last edited on 30 September 2022, at 13:13. Neptune Orient Lines LTD.: sailing through unchartered sea by Beng Kiat Khoo ( Book ) Financial report by Neptune Orient Lines Limited ( ) Container lines joining forces : two major consolidation deals advance as weak fundamentals persist by Greg Knowler . NOL began expanding in the 1990s, moving into crude oil transport. The information in this article is valid as at. 23. NOL is a worldwide provider of container shipping and logistics services, and operates one of the industry's largest fleet of tankers for petroleum and other liquid and dry bulk transport; the company also operates a charter vessel service. On 19 May 2017, Reuters reported that CMA managed to turn Neptune Orient Lines around, with NOL posting a $26 million net profit for Q1 2017. the board of directors ('board') of neptune orient lines limited (the 'company') wishes to inform the shareholders of the company ('shareholders') that bnp paribas, singapore branch, the hongkong and shanghai banking corporation limited, singapore branch and j.p. morgan (s.e.a.) : RSING 338.7613875095957 ELI)19. Text. Neptune Orient Lines (NOL) is a global transportation company established in 1968 as Singapores national shipping line.1 Through the container shipping brand, APL, NOLs core business activities include all aspects of global cargo container transportation.2 The shipping carrier is currently owned by the French CMA CGM, the worlds third-largest container shipper, after it bought over Temasek Holdings majority stake in NOL in December 2015.3OriginsNOL was formed on 30 December 1968 under the auspices of the Ministry of Finance. Business enterprises. The worldwide shipping industry entered a period of consolidation in the mid-1990s. In order to fund such large-scale investments, the companies themselves began seeking a larger scale. Herman Ronald Hochstadt (b. This way, NOL would be able to align its shipping rates more closely to market conditions.14By the end of the 1980s, NOL was not only in the liner, tanker and bulker markets, but also in other businesses such as logistics, ship management and marine services. Fleet Neptune Lines operates today 18 Pure Car and Truck Carrier vessels (owned or chartered), with cargo capacity ranging between 1,500-4,600 cars. PDF. Ng received his secondary and pre-university education in Victoria School and Hwa Chong Junior College respectively. [7] Ng cited NOL's lack of scale as the primary reason for its sale. [1] He received the Singapore Armed Forces Overseas Scholarship for his undergraduate studies in 1980, and graduated in 1983 with a Bachelor of Arts (Honours) in engineering from Christ's College, Cambridge. Written paper for Harvard Business Journal Case Study "Neptune Orient Lines" case: neptune orient line: valuation and capital structure ryan wiese using the Introducing Ask an Expert We brought real Experts onto our platform to help you even better! : RSING 338.7613875095957 ELI)20. : RSING 338.7613875095957 ELI)6. Neptune Orient Lines Limited (NOL, or NOL Group) ranks among the world's top five shipping companies and is the largest shipping company in its Singapore home market. This article has been researched & authored by the Content & Research Team. Financial highlights. Neptune Orient Lines was ready to sail into the new century. (2015, December 7). While some analysts criticized the company for paying too much in the deal, worth US$825 million, others praised the company for taking the opportunity for gaining scale far faster than would have been possible through organic growth. This Appendix 1 is circulated to Shareholders of Neptune Orient Lines Limited (the "Company") together with the Company's 2010 Annual Report. It has been reviewed & published by the MBA Skool Team. Retrieved from NewspaperSG.21. Reviews from Neptune Orient Lines employees about Neptune Orient Lines culture, salaries, benefits, work-life balance, management, job security, and more. [3] [4] On 1 October 2020, NOL was restructured into a regional hub and was renamed to CMA CGM Asia Pacific Limited. Nonetheless, the bulk of NOL's operations were in the intra-Asian market, with a strong component operating within the Asian-European trade market. Check out our neptune orient lines ltd selection for the very best in unique or custom, handmade pieces from our shops. Following five straight years of profits, NOL applied to be listed on the Singapore Stock Exchange in 1981. APL's conversion to container shipping took place over the course of a decade--by the beginning of the 1970s, container shipping accounted for nearly 60 percent of the company's operations. Darjah Panglima Gagah Angkatan Tentera (Honorary Malaysian Armed Forces Order for Valour (First Degree)), in 2005. Then, in 2001, APL Logistics made its first major acquisition, that of GATX Logistics, one of the largest logistics providers in the U.S. market. Marine. But in 1999 all that . Remember not all content there is in general free, see Commons:Fair use for more. Neptune Line's History. CMA CGM has a global presence thanks to its numerous vessels calling various ports all over the world. NOL is a public company listed on the Singapore stock exchange, with additional over-the-counter trading conducted through the New York and Frankfurt exchanges. From a profit of S$16.9 million in 1996, the carrier sank to losses of S$301.7 million and S$438.3 million in 1997 and 1998 respectively. NOL Bldg. St. James Press, 2002. These include optimisation of vessels and occupancy rates on routes [and] economies of scale in terms of purchasing costs, logistics costs and chartering costsefficient.27AuthorsAlvin Chua& Lim Tin SengReferences1. Reviews from Neptune Orient Lines employees about Neptune Orient Lines culture, salaries, benefits, work-life balance, management, job security, and more. [7], On 1 October 2011, Ng Yat Chung was appointed as CEO of NOL, replacing Ron Widdows. A maturity wall hits the SGD bond market in 2020, where are the risks? Retrieved from Factiva via NLBs eResources website: http://eresources.nlb.gov.sg/4. [11], The company announced in May 2016 reported net losses of US$105.1million (SG$142million) for the first quarter ended 31 March, higher than the US$10.8million a year earlier. Neptune Orient Lines-owned American President Lines container ship with a load of APL containers at its rear is berthed at the Brani terminal of the. Feb 25, 1987. The move was made to remove NOL from the US Controlled Carrier Act, which enforced a set of regulatory requirements to government-controlled shipping lines. NOL's acquisition of APL in 1997 placed it among the top five in its industry worldwide. Slowdown in global economy could hamper its growth 2. New! Beyond boundaries: The first 35 years of the NOL story. The company has been led since 1999 by Flemming Jacobs, formerly of rival Maersk. In 1975, NOL then entered the Asia-Europe trade as part of the ACE Group consortium with partners OOCL, K Line, COSCO and Franco-Belgian Services, known as the "third force" in the container-shipping world. It also invested in land-side terminal infrastructure in the US in the early 1980s, and later worked with KSC and OOCL to extend its reach there. 30, 37, 39. Moller-Maersk. : RSING 338.7613875095957 ELI)10. Neptune Orient Lines (NOL) is a shipping company established in Singapore since 1967. After opening offices in Shanghai, Tianjin, and Dalian in China in 1993, APL continued to expand its Far Eastern operations, opening a route to Ho Chi Minh City in Vietnam, as well as an office there. To turn the company around, NOL sold its US stacktrain service generating a profit of US$167 million in March 1999, and launched a US$500 million international share placement in May 1999. It also extended its network into the Australia trade and diversified to other areas such as the charter and tanker businesses, which saw the company purchasing its first tanker, the Neptune Taurus. Neptune Lines became a pioneer in Panama as the first . Neptune Orient Lines (NOL) is a global transportation company established in 1968 as Singapore's national shipping line. It is not intended to be an exhaustive or complete history of the subject. The company focused on managing global supply chains in 2001 when APL Logistics was established as a separate business unit. Privacy Policy, Batchelor, Charles, "Choppy Waters Ahead,", Shamen, Assif, "One Foot out of the Water,", Tan, Angela, "NOL Chief Aims to Beat the Odds,", Tet-sieu, Choong, "Neptune Orient Line's American Adventure,". Neptune Orient Lines Case Study Solution | Best Writing Service. The strengths of Neptune Orient Lines looks at the key aspects of its business which gives it competitive advantage in the market. The content on MBA Skool has been created for educational & academic purpose only. Neptune Orient Lines: The Fall of Singapore's National Shipping Company by The Asianometry Podcast In December 2015, Singapore's investment fund Temasek agreed to sell its shares in Neptune Orient Lines or NOL to French shipping line CMA CGM. [3][4], Ng enlisted in the Singapore Armed Forces (SAF) in 1979 and was commissioned as an artillery officer in December that year. [18] This move would remove shareholders' pressure on the media unit to perform and be profitable. Create Alert. After joining Mitsui OSK Lines and Hyundai Merchant Marine Co. to form the New World Alliance, APL also inaugurated additional container shipments between Europe and North America, as well as new container services to Latin America. It provides transportation solutions for all shipment needs; dry, climate-controlled, hazardous and oversized goods to special cargo. 4142. NOL plans $1.44b rights issue. NOL faced initial difficulties as newcomers to the Far EastEurope trade. French shipping company CMA CGM SA has agreed to buy Singapore's Neptune Orient Lines Ltd. for roughly $2.4 billion in cash, a deal that would bolster . Neptune Orient Lines was incorporated in 1968 and is located in Singapore, Singapore. For this, the company hired outside consultants to assist its APL Logistics subsidiary in planning its expansion. [8], In 2003, NOL completed the divestment of its tankering businesses AET and NAS, to concentrate on the company's core container shipping and logistics services. 6 October 1918, Malaccad. The company was behind the growth of containers themselves, which reached 45 feet in length at the beginning of the 1980s, and later extended to 53 feet. Singapore: Neptune Orient Lines, pp. In 1971, NOL began operating a charter route, and soon after began building a fleet of clean petroleum product tankers. During the war, APL's fleet was converted to supporting the war effort; returned to civilian duty following the war, the company once again became a leader in the passenger trade. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. . Beyond boundaries: The first 35 years of the NOL story. Skool Team Analysis: 1 ( 1st Class ), in 2005 March 18 from neptune Orient Lines was in. It has been reviewed & published by the content on MBA Skool is shipping! 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