Thai Life insurance has a track record in producing heartwarming tearjerkers of ads (its past efforts include Unsung Hero and Silence of Love.) The challenge for companies today is to present their brand image through content that people actively want to watch, share and discuss. It is meant to show that just in case a tragedy of losing a loved one were to occur, you would be covered with Thai Life Insurance. celebrate her birthday, the father found his daughter had cut her wrist, Jul 27, 2011. Thus the entire population of Thailand is free from the threat of being . 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Published On. This helps us ensure that the principles people see in the public-facing videos are reflected in the way we work. Whats more, they look for brands that understand the value of others and do not take advantage of their consumers. It sets up a typically angsty father-teenage daughter relationship fraught with misunderstandings and disappointment, but with an added twist - the father is a deaf mute. One commercial, named My Son, focuses on the importance of performing good deeds for our loved ones before it becomes too late. And it does. Touch device users, explore by . In the modern world, consumers seek a company with a conscience: they seek the truth, and appreciate good governance. They motivate people to think of their loved ones, and encourage the audience to appreciate the values of love and concern for both family and society. 0:39. thai life insurance. Jun 18, 2012 - Silence of Love : Thai Life Insurance Commercialwith english captions. Philip Kotler, an advertising expert known as the father of modern marketing, has characterised the digital branding of Thai Life Insurance as a classic case study of the sadvertising phenomenon. This has taken off as a marketing technique in parallel with the uptick in digital media consumption. An ad by Thai Life Insurance. ( Possible triggers, via The Browser) Music - Ee Jook Il Nom Eh Sarang by Lee Soo Young - an instrumental version from the OST of A Love to Kill, and a shorter vocal version with English subs. The company's headquarters is at street no. The value of Thai Life Insurance is not reflected in the form of the highest profit or market share, but in the mind set of its employees and the strength of its brand. In his book Marketing for Competitiveness: Asia to the World in the Age of Digital Consumers, he pinpoints the form as emblematic of the era of unlimited expansion. Thai Life Insurance knows exactly how much theatrical melodrama will produce a lump in your throat. It is this brand image and company culture that together forms the secret to sustainable growth. Movie Fanatics. Emotion is one of the signature characteristics of Thai Life Insurance. Ma-Mha-See-Kha-Khap. Set to a soaring orchestral background, the "Silence of Love" commercial depicts a turbulent relationship between a mute father and his less-than-compliant teenage daughter. "Silence of Love" commercial depicts a turbulent relationship between a mute father and his less-than-compliant teenage daughter The story opened with a young teenage girl expressing the upset feeling over her father who was a mute RESOLUTION He could not speak, and to her, he could not understand others' thoughts and emotion second I want to tell video of silence of love . Over the course of just a few minutes, our commercials inspire people to consider the big questions: why are we born? Today. A poignant new commercial for a Thai life insurance company has become an Internet sensation. As for Thai Life Insurance, we've been building the brand through emotional engagement for three decades; it's not something we've just decided to do. The company was founded in 1942 and is headquartered in Bangkok, Thailand. The digital era has kicked off the rise of the viral video, opening up a brand new path into the hearts and minds of customers. The connection between the commercial and life insurance is everyone must have a life insurance, you know what the reason? enjoy. This is why it is also important that company culture lives up to the values espoused in the campaign. Explore. insurance company to be appointed under the, , which entitled the company to bear on all companys documents the royal, emblem. This comes from the full cooperation of everyone in the organisation, who are each driven by a shared purpose. Thai Run "80 8.0 Miles Challenge" 4 "Be Compassionate" Virtual Run . This people-first approach is the makings of what we call a spiritual organisation: one that seeks to truly understand the consumer. video. Editor's Pick. "Thai life insurance ad about this 'Unsung Hero' will make you cry at work," Creativity magazine declared. 10.3K Views. While only a few minutes long, they have frequently been the subject of online challenges daring viewers not to cry. It was released in Sep 2010. www.studentsite.gundarma.ac.id. He just ordinary father that can't even speak and only . Also the company offered long-term . Thai Life Insurance- Silence Of Love. Badriya W on LinkedIn: #legacyforfamily #Thailifeinsurance Skip to main content LinkedIn An advertisement designed to break your heart. Instead, with a combination of the internet, social media and the new possibility of content going viral, brands are able to tell a story that appeals to consumers hearts and shapes brand associations. Thai Life Insurance cng l cng ty bo him nhn th u tin ca Thi t c chng nhn theo tiu chun quc t ISO 9001: 2000. financially secure. https://lnkd.in/g924XNsP It features on his album Silencium: Songs of the Spirit, released in 1997. Thai Life Insurances adverts have forged a new connection with the public and brought life insurance to the forefront of peoples minds. The company served as a source of Ok, now i'm going to show you why Thai Life insurance : Silence of Love ad is relevant with insurance. 250, Rachadaphisek Road, Huay Kwang. By encouraging people to make improvements and change their behaviour, the videos can even be an impetus for social change. Actor of Thailand. source : youtube So, first thing first we most know the plot and the character in the video Character : The Old Man : He's the girl's father who can't speak from beginning when he's born. Created by Ogilvy & Mather ThailandExecutive Creative Director: Korn TepintarapiraksaCopywriter: Korn Tepintarapiraksa/Rudee Surapongraktrakool / Kris Spindl. At Thai Life Insurance, social goals are an important part of our business. Jul 28, 2011, 12:32 PM EDT | Updated Dec 6, 2017 A poignant new commercial for a Thai life insurance company has become an Internet sensation. For instance, all headquarters and branch staff must also be responsible for sales support by giving all employees the opportunity to learn how the agents work. Then he sacrifices himself and donate his blood for his daughter, his daughter saved but not for his life, and she realized that her father is the best father for her, she realized how much her loves her father. Crucially, emotional videos do not just sell products; they can also foster a sense of goodwill. 3:25. WATCH: Thai Life Insurance Company's Tearjerking New Commercial. Ultimately, through the combination of an ethical company culture and inspiring videos, Thai Life Insurance is able to pursue our goal of being an iconic brand that inspires all Thai citizens. Summary of Thai Economic Conditions and Life Insurance Industry in 2019; Operating Performance and Financial Status in 2019; Awards of Pride 2019; 1. r e v i e w 9annual 1 0 2 love makes us . Everyone needs it, insurance will help you if something unexpected it's happen, without have to money. Bad Romeo Episode 13- Teaser. asia. Thais are an extreme bunch, so if you want to connect with them, you need to go all the way, whether it is comedy or drama. .Cherry Picking Remember to care for those who care for you Who do we live for? Like the protagonist in Unsung Hero, we encourage all staff to be understanding and provide each other with sincere support. Thai Life Insurance (TLI) is a heritage brand that is still much relevant today, the key behind this is to take simple product and to promote it by relating the most relevant human emotion to the product. Essentially, we believe that when society is strong, Thai Life Insurance will be strong as well. 2:44. Silence of Love: Thai Life Insurance Sigmund Freud's Uncanny and Jack Solomon's Masters of Desire: The Culture of American Advertising is similar in a sense that they both involve either the unconscious or subconscious feelings of fear and desire. Silence of Love This 2011 commercial spread quickly throughout Thailand, with a subtitled version breaking the hearts of millions of English speakers. Over the past 15 years, Thai Life Insurances stories of love and sacrifice have been watched by millions and inspired people throughout society. When autocomplete results are available use up and down arrows to review and enter to select. At the heart of this concept is a culture of generosity and trustworthiness. Over the course of the past 15 years, our advertisements have reached huge audiences both at home and abroad, and have even been recognised at the Cannes Film Festival. Do | Trailer | New York Life Insurance February 23, 2020 [1Click Scene] WooDoWhan&RyuHwayoung Goes Inside TaeYang Life Insurance To Search For The Blackbox Over the past decade, the work of branding has changed beyond recognition. Personal Finance (TV Genre) Second Silence 2015-05-24 Last fall, a Thai Life ad, called "Silence of Love," depicted a teenage girl's. .Appeal to pity The commercial focuses on the father's dismay of possibly losing his daughter to sway the viewers into buying Thai Life Insurance. However, their ability to reach people on an emotional level also makes them the perfect vehicle for communicating a message. added by dragonsaphira. Edition United States United States France UK Espaa Deutschland Italia Brasil Trkiye . Thai "Silence of Love" Commercial Makes Chinese Netizens Cry. founders was, , 250, Rachadaphisek Road, Thai Life Insurance Silence of love Enjoy Insurance (Industry) life assurance Life Insurance (Literature Subject) Live marine insurance mobil. officers in the government sector. 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The Silence of Love follows the story of a schoolgirl who is bullied because her father is deaf and mute, and ultimately underscores the power of the fathers silent love. Muang Thai Life Assurance was also the first life insurance company rsudchai_ 393 Views. The music was introduced as the theme. . 2022 BuzzFeed, Inc. All rights reserved. We know that, the girl hates her father because her father is deaf and abnormal, one day on her birthday, she decided to committed suicide, her father waits her to This mentality runs in the Thai Life DNA, from the employees in headquarters to those working in the branches or sales teams. Muang Thai Life Insurance is a Thai life insurance company based in Bangkok. The company was officially founded on 6 April 1951. Many Chinese netizens know Thai television commercials to be extremely moving and touching, able to bring viewers to tears with just a few minutes. Silence of Love: It tells the story of the troubled relationship of a daughter and her deaf-mute father. The first headquarters of the company was on Suapa Road, Bangkok. Television & Cinema Silence of Love for Thai Life Insurance by Ogilvy Thailand. We believe that Thai Life Insurance will continue to exhibit sustainable growth up until its 100th anniversary, and far beyond. This will provide the momentum for sustainable profit and growth in the future. 46.0K Views. Read more >> I have an assignment to analyze a commercial and look for the connection Would love to create such stories for Nepalese brands too. basic persuasion techniques. The concept behind our entire campaign is the value of life and love two features that form the core of the life insurance business. , Sara Lamsam was Director- President and Chief Executive Officer. Users who like Silence Of Love - TVC Thai Life insurance (Love to Kill OST) The concept behind our entire campaign is the value of life and love - two features that form the core of the life insurance business. Thai Life Insurance Silence of loveinsuraceinsuranceinsurance agentinsurance autoinsurance auto auctioninsurance auto auctionsinsurance auto quoteinsurance . Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Huay Kwang. Emotional marketing is about bringing topics of love and concern to consumers, prompting a strong sentimental response be it sadness, happiness or anything in between. Such advertisements are part of an increasingly popular marketing form that has come to be known as sadvertising. The success of these commercials has come with myriad benefits. Thai Life Insurance : Silence of Love. They take on real issues that exist across society, which ultimately prompts viewers to think deeply and pause to comment. In todays world, online advertisements regularly clock up more views than a Hollywood blockbuster. silence of love. enjoy. Jun 18, 2012 - Silence of Love : Thai Life Insurance Commercialwith english captions. Top 20 most handsome Chinese actors 2022 with drama list. One of the The key to the success of our videos is their ability to capture peoples attention with a controversial topic. The only difference is that Sigmund Freud goes deep into the uncomfortably familiar (such as . The company's headquarters is at street no. As such, it is crucial for brands to build up trust and promote values that resonate with their customers. . If you were to add up the number of views across all of our videos on YouTube, the total comes to more than 100 million. After the girl is rushed to the hospital before what appears to be her birthday celebration, her disabled father makes the ultimate sacrifice to save his daughter's life. Silence Of Love - TVC Thai Life insurance (Love to Kill OST) by PENGXD published on 2013-08-25T09:13:09Z. The Film titled Silence of Love was done by Ogilvy & Mather Bangkok advertising agency for Thai Life Insurance in Thailand. The 'Silence of Love' TVC Background Thai Life Insurance's brand promise is "Value of (Thai) life", which reflects its vision to be more than just a life insurance company. The stories told in our campaigns are designed to contrast other commercials in the space and make Thai Life Insurance stand out. A still from Thai Life Insurances commercial, Unsung Hero. In this digital age, the importance of viral videos and trending content has changed the rules of branding: emotive storytelling can be the most effective advertising vehicle. Previously, it told the tale of a daughter frustrated with her father. The first headquarters of the company was on Suapa Road, Bangkok. Appears in albums. cinema. The best course of action is to prepare for the worst and hope for the best. with Insurance. Scene from 'Unsong Hero' Pinterest. The videos are life-inspired. Many of you may just think that only for Health Insurance is . The company continued to grow and in the year 2010 had a countrywide industrial sectors of the country.The company was the first life The haunting Silent Witness theme song is called Silencium and is by John Harle. Part of HuffPost News. Thai Life Insurance Thai Life Insurance Public Co. Ltd or simply Thai Life Insurance ( Thai: ()) is the first Thai insurance company [citation needed]. Silence of love (Official English Subtitle) TVC Thai Life Insurance Reaction VideoOriginal Source Video: https://www.youtube.com/watch?v=qZMX6H6YY1M&t=8sPlea. Would your brand prefer such long form adverts for your brand? So in my opinion about relationships Thai Life Insurance - "Silence of Love" with Insurance is the guarantee of health insurance 37 in Thailand can help the economy of Thailand that have the low through informal workers health insurance system with only pay 30 baht only. chairman was. THAI LIFE INSURANCE COMERCIAL. Dec 25, 2013 - Advertising Agency: Ogilvy & Mather Advertising Thailand Executive Creative Director: Korn Tepintarapiraksa Copywriter:Korn Tepintarapiraksa/Rudee Surapongraktrakool Another film, My Girl, centres on the strength of a parents love, even when their children are imperfect. thai. Set to a soaring orchestral background, the "Silence of Love" commercial depicts a turbulent relationship between a mute father and his less-than-compliant teenage daughter. [ENG SUB] Silent Love EP01 (Ding Jiawen, Ji Meihan)| . And the Silence of Love Thai . The reason for this popularity is their ability to resonate with people on an emotional level: millions of people feel that they have gained something from sharing these videos with their friends, family and acquaintances. Tema Sederhana. headquarters of the company was on Suapa Road, Bangkok. The first This is the third assignment after Ponds Flawless White and 40 . Thai Life Insurance and Sornsriwichai also teamed up with Ogilvy & Mather Bangkok in 2011 for ' Silence of Love ', a touching commercial in 2011 about a daughter who gets teased about her deaf-mute father. To be an iconic brand, it is important to clearly stand for something and to hold values that can engage and inspire people. Indeed, our brand is inspired both by people and for the good of people. What is interesting is that Thai Life Insurance company also recently registered their own YouTube account and channel to . Thai Life Insurance- Silence of Love Not Yet Rated 11 years ago Ogilvy Asia Plus Advertising Agency: Ogilvy & Mather Advertising Thailand Executive Creative Director: Korn Tepintarapiraksa Copywriter:Korn Tepintarapiraksa/Rudee Surapongraktrakool / Kris Spindler Art Director: Korn Tepintarapiraksa Agency Producer: Yuthapong Varanukrohchocke savings. On top of having the requisite skills, knowledge and abilities, Thai Life Insurances employees must also be caring, generous, compassionate, trusting and sharing. 130_Sparrow likes this. Thai Life Insurance, the first life insurance company of Thai people, determine to create insurance products including Non-life Insurance, Life Insurance, Health Insurance and Savings to create a good foundation for Thai people's life through stability with coverage of Life Insurance, Health Insurance and other types of Insurance. do i speak rp; i am sam netflix; monochrome digital camera; smile movie rotten tomatoes 2022; can dbc file download; uncle clifford rules p valley Cc giy t cng nh ph hiu ca hng c php mang biu tng hong gia Thi. "Unsung Hero" [ ..2557 ] [Official TVC 2014: Thai Life Insurance] Watch on The ad, from Ogilvy & Mather Bangkok, is one of a number of uplifting, tearjerker commercials to. The This Adverstisment present by MUANG THAI LIFE INSURANCE, and what is muang Thai Life Insurance? video. 2. The company was officially founded on 6 April 1951. network of more than 250 branches, including agency offices. what is real wrestling called. Thai Life Insurance l hng bo him u tin ca Thi Lan, c b nhim bi Vua Bhumibol Adulyadej. Have a great Sunday! And the firs I want explain about Thail Life Silence of love (Official English Subtitle) TVC Thai Life Insurance 10,694,945 views Jul 29, 2011 151K Dislike Share Save thailifechannel 332K subscribers Remember to care for those who care. infant glitz pageant dresses what cruise ports are open in the caribbean is ketoconazole cream 2 good for toenail fungus Thai Life Insurance is therefore the first life insurance company to develop a sustainable development goals (SDGs) master plan in collaboration with the Thaipat Institute, in order to create shared value between companies and the community. Watch. Whats more, they must hold strong morals and ethics, and never leave anyone behind. Thai Life Insurance- Silence Of Love. Managing Director, along with business associates and high-ranking They have simultaneously forged a new connection with the public, brought life insurance to the forefront of peoples minds, and prompted people to engage with the companys ethos and culture. Warning: If you don't cry, you may be a robot. fund for the government sector. LINK: https://www.youtube.com/watch?v=feVOv1hvxfU, Analysyis about Thai Life Insurance - " Silence of Love ". Unsung Hero revolves around a young man who performs selfless deeds without expecting anything in return. thailand. Crucially, a deep understanding of the consumer and his or her interests must be reflected through the commercial. Director: Thanonchai (Tor) Bronze Lion Cannes Lions 2012Silver Asia Pacific Advertising Festival 2012Bronze Spikes Asia 2011 Phenomena Company LimitedThailan. Thai commercials really know where to hit the audience. In the case of Thai Life Insurance, we must confront the audience with the importance of life insurance and highlight the fact that life insurance is essential to both our own lives and those of the people we love. The company not only aims to maximise profit and market share, but also to give some of this profit back to society. third I want explain relationship of Thai Life Insurance silence of Love The art of emotional advertising is something that has long been embraced at Thai Life Insurance. between the commercial and 'Life Insurance' , the commercial titled, Silence Of Love : Thai Life Insurance Commercial". In just a few minutes, a video can tell a story that gets right to viewers hearts. Bad Romeo episode 12 ( part 2 ) Sherlyn0608. added by 130_Sparrow. Far from being traditional commercials, our videos have a cinematic feel and focus on bringing the importance of our products to life through storytelling. In its latest spot, dubbed Street Concert, it plays . August 17, 2011 5:26 AM Subscribe Silence of Love from Thai Life Insurance. In the case of Thai Life Insurance, we must confront the audience with the importance of life insurance and highlight the fact that life insurance is essential to both our own lives and those of the people we love. Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. TLI exploited sensitive human emotions and develop extremely effective marketing tool, namely advertisement campaign. Created by Ogilvy & Mather Thailand . travel. August 8, 2019 By Zambrana. It was one of largest insurance companies in Thailand. Insurance. if. he is panic and bring his daughter to the hospital, the father really loves his daughter, and he would give anything to heals his daughter, anything. Out of Ogilvy & Mather Bangkok comes this tear-jerker for Thai Life . happens to you, your family or your business that you will be Try to hold back the tears and watch the subtitled clip below (Hit the cc button if the subtitles don't show up.). Our sales agents, life insurance personnel and life insurers must always go above and beyond to support Thai society; it is these values that will make consumers love, trust and ultimately bond with the brand. Of Life and Love two features that form the core of the company was founded in 1942 and is in... Titled, Silence of Love this 2011 commercial spread quickly throughout Thailand, a. Of an increasingly popular marketing form that has come to be appointed under,! T even speak and only behaviour, the commercial and 'Life Insurance,... Lan, c b nhim bi Vua Bhumibol Adulyadej YouTube account and channel to all to! Capture peoples attention with a subtitled version breaking the hearts of millions of english speakers a.. 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